SPRING STUDIOS

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ESTEE LAUDER

DayWear Social Campaign 

Estee Lauder asked Spring to create a big idea-lead, digital first always on 360 activation for Double Wear, their best-selling foundation. The big idea was DOUBLE WEAR OR NOTHING and the end result was a social led campaign with influencers. 

For this project I worked on the copy for the assets to get the message of the campaign and product benefits through in social posts and online.

This campaign is being released in early 2018.