RIMMEL - Feel the Luxe

To launch Rimmel’s most luxurious mascara, we made it exciting and desirable by enhancing the emotional benefit of the formula. We brought Wonder’luxe to life with a sensorial visual world focused on the mascara’s winning formula.

Creating language and beautiful imagery that touched on the sensoriality and caring benefits while celebrating luxury as a personal and unique feeling. The rollout included TV, OOH, Digital, and Social.