Breitling Summit 

The one where I scripted Brad Pitt

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During Covid, Breitling had to completely reinvent the way it launched products and hosted its annual summit.

Live events were no longer possible, so the brand turned to digital broadcasts to reach its global audience of

buyers and partners.

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I scripted the webcast that brought Breitling’s founders back to life on screen, unveiled the latest launches, and featured a very special appearance from Brad Pitt (who made it sound completely natural).​

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Shot across LA, Switzerland, and London during lockdown, we brought it all together despite time zones and social distancing, creating a seamless, global experience directly from our own homes.