LEE - Scarlett

A campaign to make Lee Scarlett skinny jean fit the iconic and go to fit for a generation. By building a sense of collective attitude, Scarlett jeans take on the role of style catalyst, inviting everyone to come together, whatever style tribe they represent.

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Models with unique and differentiated looks form the central asset of the campaign. Multiple taglines emphasise individual personalities and characteristics, proving Scarlett’s ability to fit every shape, style and occasion.