Spring Studios x Fiorella Rubino
Brand Campaign SS18
Fiorella Rubino is an Italian fast fashion brand with a lively, urban and trendy style, specifically designed for women size 46 and over. The brief was to deliver a big brand idea to launch, using SS2018, repositioning the brand and targeting a younger, style-oriented woman. Driving consumer interest and engagement in a breakthrough way.​
The Idea
FREEDOM OF STYLE
Today’s plus size woman wants to enjoy fashion and style just as anyone else.
Fiorella Rubino moves the conversation forward with a celebration of
attitude, personal style and superior fit.
Curves aren't the conversation. Style and self-expression are.
Fiorella Rubino SS18
Our Fiorella woman is modern, confident and free.
Free to express herself.
Free to choose her own style.
Free to go on her next adventure.
Free to live life to the fullest.
