Lee Jeans launched a second collection of its innovation led line Body Optix™. This collection combines new techniques of precision laser anatomy shading, geodesic 3D contour printing, innovative seam construction, embroidery positioning, and calibrated pocket placement to enhance the whole body form, creating the impression of the optimal female body shape and proportions, whatever size or shape.

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Spring's job was to bring this visually challenging technology to life. My challenge was to work on the campaign's film, making Body Optix™ scientific language accessible and desirable for the consumer. 

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