M.A.C. - What's your thing?

M·A·C came to Spring Studios for a more inclusive and British campaign to put themselves firmly back on the map as leaders in the beauty sector and once again hero its most iconic product – Studio Fix Fluid Foundation. We worked with them to create a fully integrated campaign that features a diverse cast of fourteen with differing looks, backgrounds, and ages.

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Everyone has a ‘thing’ that makes them ‘them’. With ‘What’s Your Thing?’ we celebrate the individuality and self-expression of Britain in all its eclectic glory and dramatise how M.A.C helps people achieve that ‘thing’ with its iconic beauty products. 

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For this campaign I worked on copy for OOH, social, digital and in-store.