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M.A.C 
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#WHATSYOURTHING Campaign 

M·A·C came to Spring Studios for a more inclusive and British campaign to put themselves firmly back on the map as leaders in the beauty sector and once again hero its most iconic product – Studio Fix Fluid Foundation. We worked with them to create a fully integrated campaign that features a diverse cast of fourteen with differing looks, backgrounds and ages all under the umbrella of What’s Your Thing.

For this campaign I on copy for OOH, social, digital and in-store.

Tutorials
In-store
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Social (organic & paid)
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Newsletter
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Creative Directors: George Yandell & Jess Clark 

Art Director: Clare Merrick

Creative Copywriter: Andreia Pedro

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