M·A·C came to Spring Studios for a more inclusive and British campaign to put themselves firmly back on the map as leaders in the beauty sector and once again hero its most iconic product – Studio Fix Fluid Foundation. We worked with them to create a fully integrated campaign that features a diverse cast of fourteen with differing looks, backgrounds and ages all under the umbrella of What’s Your Thing.

For this campaign I on copy for OOH, social, digital and in-store.