top of page

RIMMEL LONDON

Wonder'Luxe 360 Campaign

Wonder’luxe is the new hero luxury mascara from Rimmel that provides volume and care with a market-first blend of four nourishing oils - Argan, Marula, Camellia, and Maracuja. Spring was asked to deliver a compelling campaign, focusing on the mascara's winning formula, with a quick turnaround. The roll out included TV, OOH, Digital and Social. 

The Idea
Feel the Volume

Luxury is a feeling. 

Feel it with a volumizing mascara, infused with 4 luxurious caring oils that make you feel and see the difference. 

 

A new dimension in volume.


It’s volume you can feel. 

 

#FEELWONDERLUXE 

Execution
10'' TVC

To launch Rimmel’s most luxurious mascara, we made it exciting and desirable by enhancing the emotional benefit of the formula. We brought Wonder’luxe to life with a sensorial visual world focused on the mascara’s winning formula.

Creating beautiful imagery that touched on the sensoriality and caring benefits while celebrating luxury as a personal and unique feeling.

OOH
0001 (1).jpg
Tutorial

Creative Director: James Barnfield

Lead Copywriter: Andreia Pedro

Art Director: Siobhan Armstrong​

 

​

bottom of page