RIMMEL LONDON
Wonder'Luxe 360 Campaign
Wonder’luxe is the new hero luxury mascara from Rimmel that provides volume and care with a market-first blend of four nourishing oils - Argan, Marula, Camellia, and Maracuja. Spring was asked to deliver a compelling campaign, focusing on the mascara's winning formula, with a quick turnaround. The roll out included TV, OOH, Digital and Social.
The Idea
Feel the Volume
Luxury is a feeling.
Feel it with a volumizing mascara, infused with 4 luxurious caring oils that make you feel and see the difference.
A new dimension in volume.
It’s volume you can feel.
#FEELWONDERLUXE
Execution
10'' TVC
To launch Rimmel’s most luxurious mascara, we made it exciting and desirable by enhancing the emotional benefit of the formula. We brought Wonder’luxe to life with a sensorial visual world focused on the mascara’s winning formula.
Creating beautiful imagery that touched on the sensoriality and caring benefits while celebrating luxury as a personal and unique feeling.
OOH
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