Andreia Pedro
Hi,
I'm Andreia
A Senior Creative and Copy Lead with over a decade of experience crafting narratives for some of the world’s leading luxury, fashion, beauty and lifestyle brands.
My background in journalism gives me an instinct for getting under the surface of any brief: finding the human truth, cultural tension or unexpected thought that can turn into an idea that resonates.Â
I’m a hands-on creative with a strong visual sense, equally at home shaping the big idea, obsessing over the details or on set bringing it all to life. Whether it’s a global brand launch, a 360° campaign or work across TVC, OOH, print, social and activations, I like staying close to the craft from first draft to final delivery.
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From Lisbon, to Madrid and London, and from independent studios to big ad-land agencies, my ambition has stayed the same: make meaningful work with a point of view.
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MY CLIENTS
WHAT I DO
01
Integrated Campaigns
From concept to execution, I build 360° campaigns across TVC, OOH, social, digital, experiential and activations.
02
Brand Identity & Narrrative
Finding your brand’s place in the world, and building a distinctive, ownable narrative around it.
03
Tone of Voice
How you say it matters as much as what you have to say. Defining your brand voice from the big-picture personality to the tiniest words at the bottom of a page.
04
Content Strategy
Building content pillars and clear creative approaches that give your brand something meaningful to communicate, consistently, across every channel.
05
Editorial
Finding the stories worth telling and shaping them into content people want to engage with.
Testimonials
"A fantastic writer, thinker and team player – Andreia is an absolute pleasure to work with. She quickly gets under the skin of any brief and always delivers a tonally astute, culturally relevant response. What’s more, it’s done with a massive smile on her face. Any brand, agency or business would be lucky to have her because her work asks the questions we’re all thinking and answers them in a personable yet innovative manner."
JESS WEST
Senior Creative at Spring Studios
"Andreia is a very good creative, a conceptor and thinker; with a great turn of phrase and ability to write in different styles and tones of voice."
BLAISE DOUglas
Creative Director at Spring Studios
"Andreia has an extraordinary thinking style and ability to combine methods and ideas from different areas. Her strong sense of fashion, great sense of humour, personal style and attitude makes her a person with a very analytic vision. She is a very curious and open minded person always looking for new trends. Highly organised with exceptional planning capacities, she is proactive, self-confident and highly motivated team player."
SANDRA DIAS
Fashion Editor at LuxWoman
"Organization, critical thinking adjusted to reality, structure of writing... Andreia investigates and develops subjects in order to write about them in a creative and serious way. She is curious about reality and new trends, and she loves a challenge - which she resolves quickly and with fresh approaches."
RITA MACHADO
Editor-in-chief at LuxWomanÂ