Andreia Pedro
UOMA
Beautiful Uprising
UOMA - pronounced OMA (uh-mah) - is a new beauty brand, creating an outspokenly inclusive CULTURE around BEAUTY.
We worked with the founder, Sharon Chuter, to bring UOMA to life, from brand identity, product and in-store concept to the launch campaign. I worked on defining the brand tone of voice, manifesto and copy for product packaging for the rebellious and innovative brand, created for all.
Brand Launch
360° Campaign
Branding
Packaging Development
Winner Clio Awards:
Fashion & Beauty
The launch campaign film celebrates Afropolitan beauty as the next frontier and introduces UOMA: our inspiration, our spirit and what we stand for. Through a combination of powerful spoken word poetry, vibrant imagery and fluid motion, we showcase the spirit of each of the franchises and UOMA’s Afropolitan DNA.
#RISEUPUOMA
The campaign
"UOMA BEAUTY IS THE INCLUSIVE NEW MAKEUP LINE THAT’S EVERY MAXIMALIST’S DREAM”
"AN ELECTRIFYING CAMPAIGN… THE VERY DEFINITION OF DIVERSITY”
"THE BRAND MAKING INCLUSIVITY THE NEW NORMAL"
Branding, Product & In-Store
Working with the founder's vision from the conception of the brand meant being immersed in every detail, from the branding to the product packaging. UOMA wanted its manifesto to live where it mattered most, on the product itself. So we put it front and centre on the foundation packaging.
