To relaunch Rimmel’s Lasting Matte Foundation, we brought together the brand’s London attitude with Rita Ora’s unstoppable energy. The campaign was centred on the foundation’s unique transformation from liquid to powder, delivering a lightweight matte finish that lasts all day.

 

We turned that product truth into a simple campaign idea: Non-Stop Matte for a Non-Stop You, celebrating a foundation made to keep up, whatever the day throws at you.